Specifically for a new website, search engine optimization (SEO) is the major element in generating high number of traffics and increase the market sales. By that, SEO is one of the most important thing the need to be focused on in building a website.
Here are the steps that you needed as the web developer in building a strong SEO foundation.
- Narrow down the niche
First thing first, you need to predict on the targeted user on your website. Most of the time, you will have a difficulties in terms of having vague targeted user that will be viewing your website. However, this problem can be solved if you narrow down the niche and it will be easier in selecting the need and optimization on the site.
Here are few things that need to be consider in selecting your niche to your ideal customer:
- The feature or the characteristics
- The level of money management
- The favourite way in receiving any information.
- The information that they are looking.
- Their online activity.
By knowing the targeted user on the website, it will help your website to get famous in a short time. Rather than aiming widely without having any specific scope, it is better to have small scope to be focused on.
- High performance of website
The speed is one of the important element in your website. If is a fact whereby, if the website are taking more than 3 seconds to load, 40% of the visitor will instantly leave your website and 80% of the visitors, will never be returned back to your website. By that, it will increase the bounce rate of your website and decrease the search engine optimization (SEO) of your website.
Here are ways in improving the mobile page speed:
- By using browser cache.
- All graphics are being compressed.
- By using content delivery network (CDN) in reducing the latency to improve the speed of the website up to three times.
- Optimization of On-Page SEO
In developing the most successful website, the on-page SEO is the most crucial element in generating high number of traffic. Besides, is maximize the SEO of the website, the usage of keywords in other part of the website is important as well.
In maximize the on-page SEO on your website, what need to be done is:
- Include the keyword on the start title.
- Keeps your URL short yet precise.
- Highlight on the responsiveness of the website.
- By using the outbound and internal linking.
- Setting up on Google Analytics
The best tool in tracking the number of viewers on your page or how do they discover your page is Google Analytics. Besides, the Google Analytics will provide a deep insight into the linking element in informing you, the exact source that is linking to your website and the type of content that are being linked the most.
- Create a Sitemaps
Sitemaps will help your website to be more visible from other websites, specifically on the search engine and it will assist the user by providing more accurate of search result. To make it simple, well-structure sitemap will make you website to get a higher rank on SERPs.
Usually sitemaps for SEO can be use right from the planning process on the development of website. Sitemaps also help you site to get higher indexed and higher ranking. Not to forget that page with higher rank, most of the time will be getting the most organic traffic. Sitemaps is beneficial to the website is is make easier for search engine to discover in navigating the content on your website.
In developing the SEO, specifically on the new website, avoid making mistakes could ruin your SEO ranking and the strategy of SEO. By having proper ways in creating the SEO foundation on your website, it could set you website up to a proper success and increase the quality level of your website.