Did you know that a website’s design can actually decrease your leads and kill your conversion rates? Well, that is actually true according to a survey done by Brand Perfect.
Among the many people they’ve surveyed, a sizable 29% said that poor website design can contribute to poor conversions, and thus, businesses can lose plenty of customers just because their website is poorly designed.
To avoid these things, you have to know how to implement things correctly. But in order for you to do that, you have to know some mistakes first when it comes to implementing web design trends according to professional web building companies.
Here Images Should Be Used Properly
Do you know what a hero image is? It is basically a huge background that covers your homepage. Poorly designed ones can actually stop your visitors from turning into your customers.
When I say “poorly designed”, I mean that the hero image is just that- an image. It doesn’t have a call-to-action nor some messages that tell a person what the website actually is.
To make good use of a hero image, it has to come with a brief description of your website as well as CTA button.
Only Implement So Many Forms
People are turned off when a website requires them to fill out so many forms. A good principle of web design is that your customers should only need to do a few clicks to accomplish their goal of buying something from you.
A good rule of thumb is to limit your forms to a maximum of 5. Any value below that is much better, but going overboard can spell doom when it comes to your conversion rates.
Use Hamburger Menus Only for the Mobile Crowd
You might already know what a hamburger menu is. Those are little icons that do a pretty good job at hiding other site links to give a cleaner look. Although its use is actually good given that it gives more screen real estate for mobile phone users, the same cannot be said for their desktop brethren.
You see, hamburger menus should not be used if a person accesses your site using their computers because they are more likely keen on seeing all of the site links in just one go. In other words, why conceal those options if there so much space anyway?
So as much as possible, only implement hamburger menus for your mobile site.
Images that Are Not Optimized Should Not Be Used
Non-optimized images should never be used on your website for this one simple reason: it slows the overall loading speed of your site.
You see, when a person reaches your website, their devices would need to download your site’s elements before they can view them. And, if you’re using a huge image, it will take time to load. Look, people do not want to wait. Therefore, do not use images that were not optimized for website use. Scale it down to a considerable degree before using it.
Make Things Easier to Read
Typography actually plays a huge role in website design, especially since there is a push for a more minimalistic approach.
Use fonts that are easy to read and make it big enough as well. You can experiment with different typefaces, but make sure that when you choose a font for your main content, you have to choose ones that are not too flashy as it can turn people off.